GearShift Innovation Labs

Experts in technology innovation, strategy, and launch.

Be Gretchen

“Be Gretchen.”   This is one of my favorite lines from my most recent read, “The Happiness Project.” One of the first resolutions that Gretchen Rubin makes in her yearlong … Continue reading

September 15, 2012 · 1 Comment

Social Media Doesn’t Sell Products, Good Marketing Does

As I went to the supermarket this weekend, a sign proclaimed “Like us on Facebook”.  The first thing that popped into my head was “why on earth would I do … Continue reading

June 19, 2012 · Leave a comment

Beyond Buy-In

“Why are you trying to get buy-in?” he asked simply. “Why not seek enrollment?” For about a day, I thought he was crazy. And then I was annoyed. But then … Continue reading

May 26, 2012 · Leave a comment

The Connectome, Data Overload, and Web 3.0

I met my friend and her twin sister at my favorite coffee shop for our usual salon discussion of politics, literarature, and life. And as a student of modern genetics, … Continue reading

April 25, 2012 · 2 Comments

When Research Funding goes Bust…Crowdsource.

As most of you know, research funding is not what it once was. My friends who are scientists report that  the US grant environment is extremely harsh . Enter microryza, … Continue reading

April 16, 2012 · Leave a comment

Ring Another One Up for Digital

It was just last week that my husband came home from the supermarket inspired. The couple in front of him–extreme coupon collectors–managed to get out of Von’s with a cartful … Continue reading

April 16, 2012 · Leave a comment

Ph.Diva and the Mystery Band

http://www.youtube.com/watch?v=ryhSGUzzz8U

April 11, 2012 · Leave a comment