SEO, Google, and You

An introduction to SEO—search engine optimization—and how it can help more customers find you.

A customer goes online and does a search for private investigations firms in his local area. Does your firm come up as one of the top results? If the answer is no, you may have just lost business. Surveys show that 76% of all consumers use search engines to find a business.

Fact: There are 20 billion searches per month in the U.S.

Fact: Google dominates searches with ~90% of sent traffic.

Fact: A #1 position in results gives ~18% of click throughs, #2 gives 10% and #3 gives 7%. It only goes down from there.

It pays to ensure that your site is optimized for search engines—the difference between coming up #1 and #10 in a search is substantial. The first step is to get a clear list of what search terms or key words you think are applicable to your site. What words will people type into the Google search bar

Read the rest at Pursuit Magazine here.